About

Hello! I’m James, a passionate Data Analyst with a strong foundation in digital marketing. With over 2 years of experience analysing paid social media ad campaigns, I excel at leveraging data to optimise performance and drive impactful results for clients. My expertise lies in turning complex ad data into clear strategies that boost engagement, increase ROI, and align with business goals.

Over the past several years, I have developed a dynamic career in performance marketing and data analysis, with a strong focus on driving results through data-driven strategies. My professional journey has equipped me with extensive experience in managing complex PPC and SEM campaigns, analysing performance data, and developing tools that enhance operational efficiency.

Growth Marketer at Ziggy

July 2023 – August 2024

In my role at Ziggy, I continued to build on my performance marketing expertise by managing PPC and SEM campaigns for Enterprise clients across the Commercial Real Estate, Cyber Security, and SAAS markets. I expanded my data analysis skills by creating over a dozen data models to segment and analyse performance, such as time-of-day and location data analyses, which identified key opportunities for campaign optimisation.

I also dedicated time to improving internal team operations, developing tools like the Client Hour & Revenue Dashboard, which allowed the senior team to better assess resource allocation, and the Client Automated Budget Spend Pacing Dashboards, which provided automated daily updates on spend across all clients. These innovations enabled quick, data-driven decisions to optimise budget and performance.

Account Executive at POD Studios

February 2022 – May 2023

At POD Studios, I managed PPC and SEM campaigns across multiple social media platforms for a diverse array of B2C and B2B clients. My responsibilities included overseeing clients' paid media performance and managing the company’s database, ensuring data integrity through cleaning, visualization, and API automation. I delivered focused analysis and optimisation strategies by identifying key KPIs and providing evidence-backed recommendations to enhance performance.

I was also responsible for maintaining monthly budgets, ensuring efficient pacing across all client accounts, and creating custom tracking reports. I regularly communicated with international clients, organizing and presenting performance meetings, and consulting on brand strategy, including budget splits, asset proposals, and A/B testing.

Founder and Company Director of Stay On Route

January 2018 – May 2024

As the founder of Stay On Route, a marketing advertisement platform app connecting small hospitality businesses to local student communities, I gained firsthand experience in entrepreneurship and digital marketing. I monitored and analyzed the app’s performance through Google Analytics, using data to drive growth and engagement. The app’s success garnered media attention, including interviews with BBC South and Heart FM, highlighting its positive impact on the local community.

Industrial Placement in Finance and Accounting at Dune London

July 2019 – July 2020

During my industrial placement at Dune London, I rotated through various finance sub-departments, where I honed my communication, analytical, and data skills. I was solely responsible for 25 month-end analysis tasks, including key KPI reports for the company’s physical stores. I played a critical role in the Dune Finance Budget Team, updating and analysing 70 interconnected financial models and presenting a live final budget to the senior leadership team.

Technical Skills

• Data Analysis & Modeling: Proficient in Google Sheets and Excel for data manipulation, cleaning, and analysis. Developed multiple data models at Ziggy to segment and analyse campaign performance, including audience segmentation and keyword analyses to uncover optimisation opportunities.

• Data Visualisation: Skilled in Looker Studio to transform complex data into clear, actionable insights. Created dashboards, such as the Client Hour & Revenue Dashboard and Automated Budget Spend Pacing Dashboards, to improve decision-making processes and operational efficiency across the Ziggy Agency.

• Paid Media & Campaign Management: Extensive experience managing PPC and SEM campaigns across various platforms, including Google Ads and social media channels, for B2B and B2C clients in industries like Commercial Real Estate, Cyber Security, and SAAS. Known for strategic optimisations that drive performance and ROI.

• Digital Marketing Tools: Proficient with Google Analytics, Google Ads, Facebook Ads Manager, and other digital marketing platforms, leveraging data to refine campaign strategies and enhance client performance.

• Database Management & Automation: Experienced in database management, data cleaning, and automation using API integration to ensure live, accurate, and efficient data reporting. At POD Studios, I was responsible for managing data flows, maintaining database integrity, and setting up automated systems for seamless data delivery.

Analytical & Problem-Solving Skills

• Performance Analysis & Optimisation: Adept at identifying key performance indicators, setting benchmarks, and conducting in-depth analysis to optimize campaigns. I excel at using data to pinpoint areas for improvement and providing evidence-based recommendations that drive results.

• Strategic Insight & Decision-Making: Ability to translate complex data into strategic insights that inform business decisions. My work at Ziggy and POD Studios involved not only analyzing data but also interpreting it to guide clients’ marketing strategies, including budget allocation and campaign adjustments.

Soft Skills

• Communication & Presentation: Strong communication skills, with experience presenting complex data and performance results to both technical and non-technical stakeholders. I’m comfortable leading client meetings, delivering insights, and making strategic recommendations that are easy to understand and act upon.

• Leadership & Mentorship: Proven leadership capabilities as a student representative and peer mentor, as well as through my entrepreneurial experience with Stay On Route. I enjoy guiding teams, sharing knowledge, and fostering a collaborative work environment.

• Project Management & Efficiency Improvement: Skilled in project management and process optimisation, with a track record of developing tools and dashboards that enhance team efficiency and resource management. My initiatives at Ziggy improved internal operations and streamlined workflows, saving valuable time and resources.

Education

BSc (Hons) Business Management with a Year In Industry

University of Kent, UK | 2017 - 2021

Grade Achieved: 2:1

During my time at the University of Kent, I developed a strong foundation in business management with a focus on strategy and innovation. Key modules that fueled my interest in data-driven decision-making included Corporate & Business Strategy, Technology-Driven Business Innovation, and Digital Marketing Applications. These courses equipped me with the skills to analyse complex business challenges and craft strategic solutions.

Activities and Societies:

• Management BSc (Hons) Student Rep - Stage 2: Represented my peers and contributed to course improvement discussions.

• Academic Peer Mentor to First Year Students: Provided guidance and support to first-year students, helping them navigate their academic journey.

• Business Start-Up Journey Winner 2018 & ASPIRE Associate: Won the Business Start-Up Journey competition, showcasing my entrepreneurial spirit and innovative thinking.

• Kent Business Society Member: Engaged with like-minded peers and participated in events that enhanced my business acumen.

• Kent Snow (Ski / Snowboard) Member: Pursued my passion for skiing and snowboarding, enjoying teamwork and camaraderie in a dynamic environment.

Beyond my professional pursuits, I have a range of personal interests that keep me inspired, energized, and balanced. These hobbies reflect my curiosity, love for exploration, and appreciation for creativity, both in and outside of work.

Traveling

I have a passion for exploring new places and immersing myself in different cultures. My most recent adventure took me interrailing through Northern Italy, where I visited stunning destinations like Milan, Lake Como, Verona, Venice, Florence, and Rome. I enjoy the thrill of discovering new landscapes, sampling local cuisines, and learning about the rich histories of the places I visit. Travel not only broadens my perspective but also fuels my creativity and problem-solving skills, which I bring back to my professional life.

Reading

I am an avid reader, always looking for my next great book. Currently, I’m enjoying The Thursday Murder Club by Richard Osman, a captivating mystery that blends wit and intrigue. I find reading to be a wonderful way to unwind while also keeping my mind sharp. Whether it’s fiction or non-fiction, books provide me with new insights and ideas that often translate into my analytical approach at work.

Gaming

Gaming is another passion of mine, and I particularly enjoy the Forza Horizon series for its blend of strategy, creativity, and adrenaline. I appreciate the challenge of mastering new skills, the thrill of competition, and the ability to escape into immersive worlds. Gaming hones my attention to detail and quick decision-making, which are skills I also value in data analysis.

I believe in the power of continuous learning as the key to professional growth and staying ahead in the ever-evolving field of data analysis and performance marketing. My approach to work is driven by a strategic mindset, where I break down challenges into manageable parts, allowing me to tackle complex problems with clarity and precision.

Integrity and accountability are at the core of my professional interactions; I value transparent communication and take full responsibility for my work and contributions. I am motivated by the tangible impact of my efforts, whether it's seeing the success of a project or knowing that my analysis has driven meaningful outcomes for clients and teams.

I am committed not just to my own growth but also to supporting others, fostering a collaborative environment where shared knowledge and teamwork lead to collective success. For me, professional excellence isn’t just about the results—it’s about the journey of learning, solving problems, and continually striving to be better.