James Grice
Performance Marketing Manager | Paid Media Specialist | Automation & Analytics
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An Introduction
An Introduction
Hello, I’m James, a Performance Marketing & Automation Specialist.
I manage €10M+ paid media budgets across EMEA, specialising in Paid Social and Paid Search across Google, Meta, and TikTok. With 4.5+ years of experience in global agency environments, I focus on driving measurable performance improvements through data-driven strategy, campaign optimisation, and automation-led reporting.
I’ve worked across pharmaceutical and FMCG brands, leading multi-market campaigns, improving cost efficiency, and building scalable reporting solutions that enable faster, smarter decision-making.
Work Portfolio
Work Portfolio
Explore how I apply performance marketing, data analysis, and automation to deliver measurable results. My portfolio showcases real-world case studies, from reducing CPA across multi-market campaigns to building automated reporting systems that improve efficiency and decision-making.
Each project highlights the problem, approach, and impact with a focus on performance, scalability, and data-driven strategy.
About Me
About Me
Learn more about my experience across performance marketing, analytics, and automation. From managing large-scale paid media campaigns to developing reporting systems and mentoring junior team members, my work sits at the intersection of marketing strategy and data.
You’ll also find more about my background, skills, and the interests that drive my curiosity and continuous learning.
Testimonials
Testimonials
Victoria Dyke
Victoria Dyke
Founder of Ziggy
Founder of Ziggy
"James is one of those employees who you just know will do a good job, whatever it is that he's handed.
Starting his time at Ziggy fresh into digital marketing he progressed quickly to the point of single-handedly managing a fast-growing client with rave reviews. Alongside showcasing clear skills and interest in data analytics this has made him a real asset to Ziggy.
In addition, he has an entrepreneurial heart with interesting projects in tow, so I'll look forward to what comes from this in the future!"
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